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Cooking up a brand with esports royalty.

It was time for a triumphant return. For Jessica Blevins, aka JGhosty, the past few years had been a wild ride. As wife and manager of Tyler ‘Ninja’ Blevins, she’d helped guide him through two years of explosive growth and international stardom. A veteran streamer (of over six years) herself, those dreams had been put on hold to build the Blevins legacy. Now it was time to get back to her roots; a return to Twitch — and a return to her beloved “Ghosties” community. And she was going to do it in style.

Our job was to reimagine the original JGhosty brand. From its adorable, spooky inception to a modern streaming tour-de-force. That meant rigging her new logo for 3D modeling, plus creating a host of screens, overlays and alerts that would dazzle. It also meant dreaming up several chef-inspired scenes — for Jessica’s legendary cooking streams — and a Halloween theme for holiday horror gaming. The goal was to create a warm, welcoming environment, with as much energy and charm as JGhosty herself.

Now it was time to get back to her roots; a return to Twitch — and a return to her beloved 'Ghosties' community.

JGhosty Logo and branding style
JGhosty Brand Custom Hexcodes
JGhosty Branding from Twitter Banner
JGhosty streaming video game with webcam

Graphics

Alerts

Jghosty custom Twitch panels